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<channel>
	<title>Inferno 2008</title>
	<link>http://inferno2008.aimk.org</link>
	<description>In Association with Linen Club - A unit of Aditya Birla Nuvo Ltd.</description>
	<pubDate>Fri, 22 Feb 2008 13:50:05 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Army Institute of Management Presents - Inferno 2008</title>
		<link>http://inferno2008.aimk.org/linen-club-presents-inferno-2008/</link>
		<comments>http://inferno2008.aimk.org/linen-club-presents-inferno-2008/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:10:56 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/linen-club-presents-inferno-2008/</guid>
		<description><![CDATA[Inferno, the Inter B-school meet at Army Institute of Management, presents not one, not two, but a whole lot of exhilarating, spine-tingling, nail-biting events, games and contests. So, Army Institute of Management awaits you to display your creative instincts, your vigor, your liveliness, your passion for participating and winning a fortune at INFERNO! In a [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'verdana; font-size: 10px'">Inferno, the Inter B-school meet at Army Institute of Management, presents not one, not two, but a whole lot of exhilarating, spine-tingling, nail-biting events, games and contests. So, Army Institute of Management awaits you to display your creative instincts, your vigor, your liveliness, your passion for participating and winning a fortune at INFERNO! In a thriller of a quest, lock horns with the best students from around the region for conquest of the booty – bags full of exciting prizes.<br />
</span><br />
<span style="font-size: 10pt; line-height: 115%; font-family: 'verdana'"><font color="#800000">We welcome you all at AIMK on 23rd February, 2008. A wonderful opportunity right there knocking at your door! Come… Prove you are worth your weight in gold. Witness a battle of wits, of expertise, of brains, of intelligence, of acumen, of creativity &amp; last but not the least of glamour. Rise and shine as the Managers of tomorrow!</font></span></p>
<p style="text-align: justify" class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; font-family: 'verdana'"><span style="font-family: 'verdana'"><a href="http://inferno2008.aimk.org/linen-club-presents-inferno-2008/inferno-2/" rel="attachment wp-att-58" title="inferno"></a><a href="http://inferno2008.aimk.org/linen-club-presents-inferno-2008/inferno-3/" rel="attachment wp-att-59" title="inferno"><img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/poster1.jpg" alt="inferno" height="810" width="466" /></a><a href="http://inferno2008.aimk.org/linen-club-presents-inferno-2008/inferno-3/" rel="attachment wp-att-59" title="inferno"></a></span></span></p>
<p style="text-align: justify" class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; font-family: 'verdana'"></span></p>
<p style="text-align: justify" class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; font-family: 'verdana'"><span style="font-family: 'verdana'"><a href="http://inferno2008.aimk.org/linen-club-presents-inferno-2008/inferno-2/" rel="attachment wp-att-58" title="inferno"></a></span></span></p>
<p style="text-align: justify" class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; font-family: 'verdana'"></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sponsors</title>
		<link>http://inferno2008.aimk.org/sponsors/</link>
		<comments>http://inferno2008.aimk.org/sponsors/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:10:39 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/sponsors/</guid>
		<description><![CDATA[       

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jayashree-iril.com/jayashree-iril/index.htm" title="Jayashree Textiles Ltd., Rishra"><img width="175" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/times_india_thumb.JPG" alt="times_india_thumb.JPG" height="57" /><img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/aditya.jpg" alt="aditya_birla" /></a><a href="http://en.wikipedia.org/wiki/Red_FM_(India)" title="Red FM Kolkata"><img width="100" src="http://www.compassindia.com/compass2006/logos/red-fm.JPG" height="90" /></a><img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/lakme1.thumbnail.JPG" alt="lakme1.JPG" /> <img width="128" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/loreal1.thumbnail.jpg" alt="loreal1.jpg" height="61" /> <img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/amway.thumbnail.JPG" alt="amway.JPG" /> <a rel="attachment wp-att-74" href="http://inferno2008.aimk.org/sponsors/artistery-2/" title="artistery"><img width="118" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/artistery1.JPG" alt="artistery" height="64" style="width: 128px; height: 68px" /></a> <img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/linen-club-logo.thumbnail.JPG" alt="linen-club-logo.JPG" /> <img width="128" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/inox1.thumbnail.JPG" alt="inox1.JPG" height="66" /> <img width="134" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/view.thumbnail.JPG" alt="view.JPG" height="95" /><a rel="attachment wp-att-63" href="http://inferno2008.aimk.org/sponsors/c3/" title="c3"><img width="125" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/c3-logo1.jpg" alt="c3" height="99" style="width: 128px; height: 90px" /></a><a href="http://www.kayaclinic.com/"><img width="200" src="http://www.oxfordbookstore.com/imagedir/Oxf_Images/eshop/kaya/kaya_logo.gif" height="49" /></a><a rel="attachment wp-att-69" href="http://inferno2008.aimk.org/sponsors/ada-2/" title="ada"><img width="76" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/ada1.JPG" alt="ada" height="77" style="width: 131px; height: 81px" /></a><a rel="attachment wp-att-75" href="http://inferno2008.aimk.org/sponsors/trendz/" title="trendz"><img width="127" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/trendz.JPG" alt="trendz" height="56" style="width: 125px; height: 61px" /></a> </p>
<p><a rel="attachment wp-att-60" href="http://inferno2008.aimk.org/sponsors/inferno_poster_2/" title="inferno_poster_2"></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>FASHION FURORE</title>
		<link>http://inferno2008.aimk.org/fashion-furore/</link>
		<comments>http://inferno2008.aimk.org/fashion-furore/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:05:53 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/fashion-furore/</guid>
		<description><![CDATA[&#8212;-where spirits soar and styles come alive !!!!!


&#160;


RULES
Number of Participants


Participants not to exceed more than fifteen in number, excluding the support team ( like the make up artist, hair dresser, etc ).


Themes


The event constitutes three themes namely –




“Ethnic”,


“Black and White”,


“Innovation” theme,






                                                                       left to the choice of the teams.

 


The first theme to be showcased will be [...]]]></description>
			<content:encoded><![CDATA[<h3><font color="#800000">&#8212;-where spirits soar and styles come alive !!!!!</font></h3>
<dl>
<dd>
<p class="indent">&nbsp;</p>
</dd>
</dl>
<h3><u>RULES</u></h3>
<h3>Number of Participants</h3>
<ul>
<li>
<h3>Participants not to exceed more than fifteen in number, excluding the support team ( like the make up artist, hair dresser, etc ).</h3>
</li>
</ul>
<h3 class="vspace">Themes</h3>
<ul>
<li>
<h3>The event constitutes three themes namely –</h3>
<dl>
<dd>
<ol>
<li>
<h3>“Ethnic”,</h3>
</li>
<li>
<h3>“Black and White”,</h3>
</li>
<li>
<h3>“Innovation” theme,</h3>
</li>
</ol>
</dd>
</dl>
</li>
</ul>
<h3 class="indent">                                                                       left to the choice of the teams.</h3>
<ul>
<li> 
<ul>
<li>
<h3>The first theme to be showcased will be the “Ethnic” theme. Once all the colleges have depicted this theme, they shall move on to the next theme following the same procedure.</h3>
</li>
</ul>
</li>
</ul>
<h3 class="vspace"><u>Time Allowed</u></h3>
<ul>
<li> 
<ul>
<li>
<h3>A maximum of five minutes will be allotted to each team to depict each theme.</h3>
</li>
<li>
<h3>In case the teams decide to use props, they are requested to arrange the same on their own.</h3>
</li>
</ul>
</li>
</ul>
<h3><u>Basis of Judgment</u></h3>
<h3>The participants will be judged on the basis of:-</h3>
<dl>
<dd>
<ol>
<li>
<h3>Dresses</h3>
</li>
<li>
<h3>Depiction</h3>
</li>
<li>
<h3>Creativity</h3>
</li>
<li>
<h3>Choreography</h3>
</li>
</ol>
</dd>
</dl>
<h3 class="vspace">For registration &amp; any queries please contact <font color="#800000">Paridhi-(9903937937) <font color="#000000">or</font> Madhavi-(9903599707)</font></h3>
<p class="vspace">&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>WEALTH GURU</title>
		<link>http://inferno2008.aimk.org/wealth-guru/</link>
		<comments>http://inferno2008.aimk.org/wealth-guru/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:04:55 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/wealth-guru/</guid>
		<description><![CDATA[
&#160;
&#8230;&#8230;.The financial planning wizard.
“The importance of wealth flows from it being a link between the present and the future.” (John Maynard Keynes) So take the challenge of managing the wealth by fulfilling financial needs using financial planning to become a wizard called the Wealth Guru.
Rules:

Every team consisting of 2-3 members will register for the event [...]]]></description>
			<content:encoded><![CDATA[<p id="wikitext"><a href="http://inferno2008.aimk.org/wp-content/uploads/2008/02/final-wealth-guru-case.doc" title="Wealth Guru Case"></a></p>
<p class="indent">&nbsp;</p>
<p><strong><font color="#800000">&#8230;&#8230;.The financial planning wizard.</font></strong></p>
<h3 align="justify" class="vspace">“The importance of wealth flows from it being a link between the present and the future.” (John Maynard Keynes) So take the challenge of managing the wealth by fulfilling financial needs using financial planning to become a wizard called the Wealth Guru.</h3>
<h3>Rules:</h3>
<ol>
<li><span style="font-size: 120%">Every team consisting of 2-3 members will register for the event by sending name, college, contact number and e-mail details at <strong><font color="#993300">pardeep@aimk.org <font color="#000000">by</font> 22nd Feb. 2008.</font></strong></span></li>
<li><span style="font-size: 120%">The teams can download the case from the following link(right-click and save)                                  &#8220; <a href="http://inferno2008.aimk.org/wp-content/uploads/2008/02/final-wealth-guru-case.doc" title="Wealth Guru Case"><font size="3"><strong>Wealth Guru Case</strong></font></a>&#8220;</span></li>
<li><span style="font-size: 120%">The teams will present their case solutions with the help of power point.</span> :    <strong>Time limit: <font color="#993300">10 minutes.</font></strong></li>
<li><span style="font-size: 120%">This will be followed by Q/A round.:<strong> </strong></span><strong>Time limit</strong>: <font color="#993300"><strong>5 minutes.</strong></font></li>
</ol>
<p><span style="font-size: 120%">Evaluation will be done on the basis of originality, feasibility and optimality of the solution and points will be deducted for exceeding the time limits.</span></p>
<h3 class="vspace">In case of any queries contact   <font color="#800000">Pardeep</font> at <a href="mailto:pardeep@aimk.org">pardeep@aimk.org</a>     </h3>
<h3 class="vspace">  <font color="#800000">Phone: 9883272122</font></h3>
]]></content:encoded>
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		</item>
		<item>
		<title>DRESS YOUR THOUGHTS</title>
		<link>http://inferno2008.aimk.org/dress-your-thoughts/</link>
		<comments>http://inferno2008.aimk.org/dress-your-thoughts/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:03:18 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/dress-your-thoughts/</guid>
		<description><![CDATA[&#160;
’’Get up…get dressed…not for the regular lecture/class but for an opportune moment to add color, tang, life, creativity to your thoughts!! All we intend to do is to let your imagination go wild…SO COME…DRESS YOUR THOUGHTS!!’’


The Army Institute Of Management presents the Event “DRESS YOUR THOUGHTS” where the teams representing different B-schools have to design [...]]]></description>
			<content:encoded><![CDATA[<p id="wikitext">&nbsp;</p>
<h3 id="wikitext"><span style="font-size: 12pt; font-family: 'Comic Sans MS'">’’Get up…get dressed…not for the regular lecture/class but for an opportune moment to add color, tang, life, creativity to your thoughts!! All we intend to do is to let your imagination go wild…SO COME…DRESS YOUR THOUGHTS!!’’<o:p></o:p></span></h3>
<p style="text-align: center"><img width="529" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/advertise1.jpg" alt="advertise1.jpg" height="182" /></p>
<p><strong><span style="font-size: 12pt; font-family: 'Comic Sans MS'"><o:p></o:p></span></strong></p>
<h3 style="margin: 0in 0in 10pt; text-align: justify" class="MsoNormal"><span style="font-size: 12pt">The Army Institute Of Management presents the Event “DRESS YOUR THOUGHTS” where the teams representing different B-schools have to design an advertisement for a given product, service or an idea. The teams have to cook-up a video-shoot and a radio Jingle. <o:p></o:p></span></h3>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="font-size: 14pt">The Rules for the event are:<o:p></o:p></span></h3>
<ol>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Topics to be given 15 min. prior to the show <o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Team of minimum 4 &amp; maximum 5 members<o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Group involvement; Each member to participate<o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Time limit-3 min. for video-shoot, 2 min. for radio jingle (strictly)<o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Medium-English<o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Use of distasteful language/gestures prohibited <o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Originality in the advertisement<o:p></o:p></span></h3>
</li>
<li>
<h3 style="margin: 0in 0in 10pt 0.25in" class="ListParagraph"><span style="font-size: 12pt">Use of props permitted<o:p></o:p></span></h3>
</li>
</ol>
<p><strong><span style="font-size: 14pt"><font face="Times New Roman"><u>Basis of Judgment:<o:p></o:p></u></font></span></strong></p>
<blockquote>
<h3 style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in" class="ListParagraph"><span style="font-size: 12pt; font-family: Symbol">·<span style="font: 7pt 'Times New Roman'">        </span></span><span style="font-size: 12pt">Creativity and uniqueness<o:p></o:p></span></h3>
<h3 style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in" class="ListParagraph"><span style="font-size: 12pt; font-family: Symbol">·<span style="font: 7pt 'Times New Roman'">        </span></span><span style="font-size: 12pt">Out-of-box thinking<o:p></o:p></span></h3>
<h3 style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in" class="ListParagraph"><span style="font-size: 12pt; font-family: Symbol">·<span style="font: 7pt 'Times New Roman'">        </span></span><span style="font-size: 12pt">Recall Rate<o:p></o:p></span></h3>
<h3 style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in" class="ListParagraph"><span style="font-size: 12pt; font-family: Symbol">·<span style="font: 7pt 'Times New Roman'">        </span></span><span style="font-size: 12pt">Group Involvement<o:p></o:p></span></h3>
</blockquote>
<p><strong><span style="font-size: 12pt"><font face="Times New Roman"><font color="#800000">P.S. – Negative marking for exceeding time limit<o:p></o:p></font></font></span><span style="font-size: 12pt"><font face="Times New Roman"> <o:p></o:p></font></span></strong></p>
<h3 style="margin: 0in 0in 10pt; text-align: justify" class="MsoNormal"><span style="font-size: 12pt">The Army Institute of Management invites students from B-schools to take up the challenge of putting their creative instincts at the forefront to design advertisements, which might even give Ad-agencies a run for their money. <span> </span>Let the creativity spark off as you dress your thoughts!<o:p></o:p></span></h3>
<h1 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="font-size: 12pt"><em><font color="#800000">See You at INFERNO 2008!!!!<o:p></o:p></font></em></span></h1>
<p><strong><strong>For Registration &amp; any further queries contact <font color="#800000">Paridhi at</font> <a href="mailto:paridhi@aimk.org">paridhi@aimk.org</a> <font color="#800000">Phone : 9331270074</font> or <font color="#800000">Ravi at  Phone: 9883330589</font></strong></p>
<p></strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>QUIZ WIZ</title>
		<link>http://inferno2008.aimk.org/quiz-wiz/</link>
		<comments>http://inferno2008.aimk.org/quiz-wiz/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:02:19 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/quiz-wiz/</guid>
		<description><![CDATA[&#160;

If u do not pretend to know what many ignorant people are sure of and not ashamed to confess that you are ignorant of what you do not know&#8230;&#8230;.
Participate


There are no uninterested things ; there are uninterested people&#8230;&#8230;.


Share


If you have knowledge, let others light their candles in it&#8230;&#8230;.


Learn


Anyone who stops learning is old, whether at [...]]]></description>
			<content:encoded><![CDATA[<p id="wikitext">&nbsp;</p>
<p style="text-align: center"><img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/quiz1.JPG" alt="quiz1.JPG" /></p>
<h3><em><font color="#800000">If u do not pretend to know what many ignorant people are sure of and not ashamed to confess that you are ignorant of what you do not know&#8230;&#8230;.</font></em></h3>
<h3><u>Participate</u></h3>
<ul>
<li>
<h3>There are no uninterested things ; there are uninterested people&#8230;&#8230;.</h3>
</li>
</ul>
<h3><u>Share</u></h3>
<ul>
<li>
<h3>If you have knowledge, let others light their candles in it&#8230;&#8230;.</h3>
</li>
</ul>
<h3><u>Learn</u></h3>
<ul>
<li>
<h3>Anyone who stops learning is old, whether at twenty or eighty&#8230;&#8230;. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young&#8230;&#8230;</h3>
</li>
</ul>
<h3>As it is said: <font color="#800000">&#8220;They know enough who know how to learn&#8230;.&#8221;</font></h3>
<h3>For Registration &amp; any queries contact <font color="#800000">Stanley-(9883286682)</font></h3>
]]></content:encoded>
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		</item>
		<item>
		<title>HR ARTHASHASTRA</title>
		<link>http://inferno2008.aimk.org/hr-arthshastra/</link>
		<comments>http://inferno2008.aimk.org/hr-arthshastra/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 04:01:19 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/hr-arthshastra/</guid>
		<description><![CDATA[&#8220;In the happiness of his subjects lies the king&#8217;s happiness, in their welfare his welfare. He shall not consider as good only that which pleases him but treat as beneficial to him whatever pleases his subjects&#8221; - Kautilya.



The King should have the foresight to avail himself of the opportunities (by choosing) the right time, place [...]]]></description>
			<content:encoded><![CDATA[<p align="justify" id="wikitext"><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a>&#8220;<em><strong>In the happiness of his subjects lies the king&#8217;s happiness, in their welfare his welfare. He shall not consider as good only that which pleases him but treat as beneficial to him whatever pleases his subjects</strong></em>&#8221; - Kautilya.</p>
<p><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></p>
<p style="text-align: center"><img width="171" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/chanakya_3.jpg" alt="chanakya" height="113" style="width: 178px; height: 158px" /><a rel="attachment wp-att-78" href="http://inferno2008.aimk.org/hr-arthshastra/chanakya/" title="chanakya"></a></p>
<p></a></p>
<p align="justify">The King should have the foresight to avail himself of the opportunities (by choosing) the right time, place and type of action and people. He should know how to govern in normal times and in times of crisis. Here is an opportunity to prove your worth.</p>
<p align="justify"> <strong><em>A team is only as good as its weakest link. Every organization is feeling the pinch as human resources are drying up and there are lesser and lesser people who fit the bill. Identifying the issues of concern (in the case study) and coming up with effective and feasible solutions is the crux of the game. This game aims at bringing out </em></strong><strong><em>the problem solving ability of the participants.</em></strong></p>
<p><span style="font-size: 11pt"><font face="Times New Roman"> <o:p></o:p></font></span></p>
<h2 style="margin: 0in 0in 0pt; text-align: justify" class="MsoNormal"><span style="font-size: 11pt"><u>Rules and regulations:</u></span> </h2>
<ol>
<li style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; tab-stops: list .5in" class="MsoNormal">
<h4>A team can consist of a maximum of three students. You can register for the event by sending name, college, contact number and e-mail details to <span style="color: #993300"><a href="mailto:yogja.singh@gmail.com"><span style="font-weight: normal">yogja.singh@gmail.com</span></a> <span> </span></span><font color="#800000">latest<span style="color: #993300"> </span><span style="color: black">by</span><span style="color: #993300"> </span>22nd Feb. 2008.<o:p></o:p></font></h4>
</li>
<li style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; tab-stops: list .5in" class="MsoNormal">
<h3>The case can be downloaded from the following link (<font color="#333399">Right click and save</font>)                                                     <font color="#800000">  &#8220; </font><a href="http://inferno2008.aimk.org/wp-content/uploads/2008/02/hrcase-study.doc" title="H.R. Case"><font color="#800000">H.R. Case</font></a><font color="#800000">&#8220;</font></h3>
</li>
<li style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; tab-stops: list .5in" class="MsoNormal">
<h3><span style="font-size: 11pt">Participants are required to provide their case solutions in the form of a power point presentation.</span> Time limit: <font color="#800000">10 minutes<span style="color: #993300">.</span> </font></h3>
</li>
<li style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; tab-stops: list .5in" class="MsoNormal">
<h3>This will be followed by Q/A round: Time limit: <font color="#800000">5 minutes.</font></h3>
</li>
</ol>
<h4 style="line-height: 150%; text-align: justify">Evaluation will be done on the basis of originality, feasibility and optimality of the solution and points will be deducted for exceeding the time limits.</h4>
<p align="justify">&nbsp;</p>
<p><strong>All entries to be mailed at</strong>: <strong><font color="#800000">yogja.singh</font><u><a href="mailto:yogja.singh@gmail.com"><font color="#800000">@gmail.com</font></a></u></strong></p>
<p><font color="#800000"><font color="#000000"><strong><u>For further query contact</u></strong></font>   <strong><u>Yogja Singh at 09903128982</u></strong></font></p>
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		<title>COUNTER STRIKE</title>
		<link>http://inferno2008.aimk.org/cunter-strike/</link>
		<comments>http://inferno2008.aimk.org/cunter-strike/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 03:59:50 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/cunter-strike/</guid>
		<description><![CDATA[Counter strike is a multi-player game usually played on inter-networked terminals either through internet or on a local area network. This game basically consists of two teams each consisting of 6 members, one team acts as counter terrorists and the other as terrorist. The terrorists have a task to plant the bomb on the specified [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="font-size: 13pt; line-height: 115%; font-family: 'Cambria','serif'">Counter strike is a multi-player game usually played on inter-networked terminals either through internet or on a local area network. This game basically consists of two teams each consisting of 6 members, one team acts as counter terrorists and the other as terrorist. The terrorists have a task to plant the bomb on the specified sites and the counter terrorists will either diffuse the bomb or eliminate the terrorists.</span><span style="font-size: 16pt; color: #17365d; line-height: 115%; font-family: 'Cambria','serif'"><o:p></o:p></span></h3>
<p style="text-align: center"><img width="654" src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/counterstrike.jpg" alt="counterstrike.jpg" height="372" /></p>
<h3><u>RULES</u></h3>
<ol>
<li>
<h4>Team winning <font color="#800000">8 games first</font> will be considered winner.The teams are assigned by either mutual consent of both the teams or by a toss.</h4>
</li>
<li>
<h4>We plan to organize this tournament which will be having teams depending on the no of colleges participating in inferno the <font color="#800000">minimum number of teams is 6(Six).</font></h4>
</li>
<li>
<h3>Number of Team members: <font color="#800000">6(Six)</font></h3>
</li>
<li>
<h4>AIMK team will be selected by a prelims before the inferno the winner gets the opportunity to represent AIMK in the Inferno.</h4>
</li>
<li>
<h4>Two pools will be created and the winner of each pool will meet in the finals.</h4>
</li>
</ol>
<p><strong>For registration &amp; any queries please contact</strong> <font color="#800000"><strong>Rajneesh <a href="mailto:rajneesh@aimk.org">rajneesh@aimk.org</a> at 9883252981.</strong></font></p>
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		<item>
		<title>Launch Pad</title>
		<link>http://inferno2008.aimk.org/launch-pad/</link>
		<comments>http://inferno2008.aimk.org/launch-pad/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 03:57:57 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/launch-pad/</guid>
		<description><![CDATA[&#160;
Just walk down the path, you will find a ray of light is approaching you while you are walking towards your destination&#8230;This ray of light symbolizes the recognition a product gets after being successfully launched in the market and the destination is getting established as a market leader and maintain a huge market share for [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify" class="MsoNormal">&nbsp;</p>
<h3 align="justify"><span style="font-size: 12pt; line-height: 115%; font-family: 'Cambria','serif'"><em>Just walk down the path, you will find a ray of light is approaching you while you are walking towards your destination&#8230;This ray of light symbolizes the recognition a product gets after being successfully launched in the market and the destination is getting established as a market leader and maintain a huge market share for a prolonged period of time.. So the most critical phase in a product life cycle is launching the product successfully&#8230; You and your company are preparing for that big day when your company’s latest product will be launched to a very important audience comprising your customers, distributors, dealers, bankers and suppliers!!<o:p></o:p></em></span><a href="http://inferno2008.aimk.org/wp-content/uploads/2008/02/launchpad.JPG" title="launchpad.JPG"></a></h3>
<p style="text-align: center"><a href="http://inferno2008.aimk.org/wp-content/uploads/2008/02/launchpad.JPG" title="launchpad.JPG"><img src="http://inferno2008.aimk.org/wp-content/uploads/2008/02/launchpad.JPG" alt="launchpad.JPG" /></a></p>
<dl>
<dd>
<p class="outdent">&nbsp;</p>
<p><strong><em><span style="font-size: 13pt; line-height: 115%">Here comes&#8230;.LAUNCH PAD, giving you an opportunity to bring your new product into the market, to establish your brand’s presence and to showcase your innovation!!&#8230;.</span></em></strong><span style="font-size: 14pt; line-height: 115%; font-family: 'Cambria','serif'"><o:p></o:p></span></dd>
</dl>
<h3 align="justify"><span>Instructions:</span><span style="font-size: 12pt; font-family: 'Arial Unicode MS','sans-serif'"> </span><span style="font-size: 12pt; font-family: 'Arial Unicode MS','sans-serif'"></span><span style="font-size: 12pt; font-family: 'Arial Unicode MS','sans-serif'"></p>
<ul>
<li>Through your presentation focus on the features/ benefits that your audience are interested into.</li>
<li>The presentation must tell how your product solves real problems/ creates new oppurtunities instead of how it works.</li>
<li>Make your product truly different and better.</li>
<li>Address the 4P&#8217;s of marketing required while launching the product.</li>
<li>Show a detailed analysis of the costs involved.</li>
<li>When new products or services are launched, companies tend to train trainers who train staff, who then train people in the distribution channels(distributors, wholesalers and retailers) who then promote the product to customers.</li>
<li>The result is a much faster with much better trained sales and technical support staff throughout the channels of distribution. This aspect can be mentioned taken while mentioning about the HR sector.</li>
</ul>
<h3>Description Product launch</h3>
<ul>
<li>The team has to launch a new product. The launch must cover all the aspects of a real life launch. Basically, sell your idea.</li>
</ul>
<h3>MODE OF PRESENTATION:<font color="#800000">PowerPoint Presentation</font></h3>
<h3>TIME ALLOTED:</h3>
<blockquote>
<h4>Total of <font color="#800000">15 minutes</font> per team <font color="#800000">(10 min for the presentation &amp; 5 min Q &amp; A round)</font></h4>
<p>Maximum no. of members: <font color="#800000">3 (Three only)</font></p>
<p>The Product (only one) can be chosen from the following categories</p></blockquote>
<blockquote>
<blockquote><address><font color="#000000">1. Cosmetics</font></address>
<address><font color="#000000">2. Accessories</font></address>
<address><font color="#000000">3. Automobiles</font></address>
<address><font color="#000000">4. Home Appliances and Home Care</font></address>
<address><font color="#000000">5. Food and Beverages</font></address>
</blockquote>
</blockquote>
<h3><u>Specific Rules of the Event:</u></h3>
<blockquote>
<p align="justify"><font color="#003366">1.</font> The name of the product must be unique / innovative. Use of existing names will not be accepted. (E.g. If the category is ACCESSORIES - WATCHES, you cannot use the name &#8220;TITAN&#8221;)</p>
<p align="justify"><font color="#003366">2.</font> The ad line/ Tag line must be not that of an existing product.</p>
<p align="justify"><font color="#003366">3.</font> Compulsory inclusion of the following aspects in the presentation: </p>
<ul>
<li>
<h3>Minimum two print ads of your product.</h3>
</li>
<li>
<h3>Minimum one hoarding ad of your product.</h3>
</li>
<li>
<h3>Financial aspect of the launch (Like Cost Sheet etc.).</h3>
</li>
<li>
<h3>Price of the product must be mentioned (TIP: Make sure the price is competitive.Thus, requires research and questions can be asked on this).</h3>
</li>
<li>
<h3>Marketing and promotional strategy.</h3>
</li>
<li>
<h3>Sales and distribution (TIP: Team can opt for an existing parent  company, E.g. If your product is a cosmetic - you can say that HUL is your parent company provided the product has a completely innovative name. This point is at the exclusive discretion of the team).</h3>
</li>
<li>
<h3>Include HR aspect also (if needed) depending on the product line (e.g. sales team etc.).</h3>
</li>
<li>
<h3>Creativity and communication and presentation skills.</h3>
</li>
<li>
<h3>Handling of Q and A round - Questions vary on topics from general awareness of competitors, industry of the product, data projected by the team, marketing, finance etc.</h3>
</li>
<li>
<h3>Adherence to the time allotted - sell your idea in the time given. Penalty for non-adherence.</h3>
</li>
</ul>
<p><font color="#003366">4.</font> Use of music / sound effects is optional. Minimal use is recommended.</p></blockquote>
<p><em>For any queries please send a mail to <font color="#800000">Ria at  </font><a href="mailto:ria.mondal@aimk.org"><font color="#800000">ria.mondal@aimk.org</font></a>   </em><em><u>Phone :9830845862   </u></em><em><u>or <font color="#800000">Bhavini at 9433078410</font></u></em></p>
<p></span></h3>
]]></content:encoded>
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		<item>
		<title>Trade Master</title>
		<link>http://inferno2008.aimk.org/trade-master/</link>
		<comments>http://inferno2008.aimk.org/trade-master/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 03:55:57 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://inferno2008.aimk.org/trade-master/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p align="right" class="storycontent"> <a href="http://inferno2008.aimk.org/trade-master/#more-23" class="more-link">(more&#8230;)</a></p>
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